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Digital Marketing

Google Ads Course

Plan campaigns, write ads and understand conversion measurement and spending controls.

Campaign planningKeyword groupingAd copyConversion trackingBudget control
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Connect a search to a relevant offer.

Paid search works best when the query, advertisement and landing page agree. This course teaches campaign planning and measurement before asking you to spend money.

Practise with draft campaigns, sample reports and clear budget limits. Learn why clicks are only an intermediate result, how conversion definitions affect decisions and why a campaign needs continuing review rather than a one-time setup.

What you’ll learn

  • Connect a campaign objective with measurable actions.
  • Prepare coherent ad groups and landing pages.
  • Explain spending decisions using evidence.

Curriculum, with a purpose.

01

Objectives and conversion planning

Define the action that matters, the audience and a reasonable testing budget. Map the route from a search term to a completed enquiry.

02

Account and campaign structure

Group relevant keywords and ads so budgets and reports remain understandable. Separate distinct services or goals where they require different decisions.

03

Keywords and search terms

Understand intent, match behaviour and negative keywords. Review actual query themes and avoid spending on traffic unrelated to the offer.

04

Ad writing and landing pages

Create accurate messages with a clear next step. Check consistency between the ad promise, page content and contact process.

05

Measurement and consent

Plan useful conversion events and verify their firing. Understand that missing or duplicated events can mislead optimisation and reporting.

06

Budget and optimisation

Read performance by query, device and landing page. Change one meaningful variable, document the reason and review enough evidence before concluding.

Your practical project

A search campaign without accidental spend

Prepare a campaign for one practice service with query groups, negative keywords, ad variants, a landing page brief and a measurement plan.

What you’ll produce

A draft campaign pack and launch checklist. Live spend is separate and requires explicit approval.

Skills and tools

Campaign planning · Keyword grouping · Ad copy · Conversion tracking · Budget control · Reporting.

Example learning tools: Google Ads drafts, Keyword planning tools, Analytics, Spreadsheets. The final toolset, access and any usage charges are confirmed for your batch. Platform names describe learning tools and do not imply a partnership or certification.

Who should join?

Marketing learners, small business owners and professionals managing paid search.

Your starting point

Basic marketing and spreadsheet skills are helpful.

Before you enrol

Confirm the course duration, fees, schedule, learning format, software access and project review process in writing. The supplied training address is in Pandeypur, Varanasi. Ghazipur and Saidpur learners can discuss the available arrangements with the team.

Request a demo or ask for the course details.

Questions, answered

A few things you might be wondering.

Need help with your specific situation? Let’s talk it through.

Ask the Digitac team
Must I run a paid campaign to learn?

Draft setups and sample reports can teach the foundations. Any live campaign must have a separately agreed budget and an authorised account.

Are ads guaranteed to generate leads?

No. Results depend on demand, competition, offer, landing page and execution. Training focuses on testing and responsible measurement.

How do I confirm fees and batch timing?

Request course details or call the Digitac team. Fees, duration, tool costs and availability must be confirmed before payment; they are not invented on this website.

How do I book free career counselling?

Use the enquiry form to prepare a WhatsApp message, call either number, or email learn@digitacsolution.in. The team must confirm a time with you; submitting an enquiry does not reserve a session.

Course enquiry

Let’s talk about Google Ads Course.

Share your current skills and your next goal. Ask for the batch details and a learning plan that fits.

Let’s plan your next step.

Tell us what you want to learn or build. Prepare your enquiry, then send it directly on WhatsApp.

No payment is collected here. A session or demo is booked only after the team confirms it. You can also call 9236267769.

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